Social media has redefined the advertising landscape, giving rise to a greater need for meaningful and relevant digital advertising. Brands want and need to be a part of the conversations consumers are having across social channels, but struggle to keep up with the real-time nature of social media. Today, ShareThis and DigitasLBi are announcing a partnership that will help marketers solve that problem. We’ll be working together to amplify the DigitasLBi BrandLIVE platform to help brands activate social engagement in real-time, across all channels and devices.
By engaging consumers at the right time – in real-time – brands can adapt to what matters most to their audiences and be an organic part of the conversations they are having. ShareThis’ unique insights into consumer sharing behavior coupled with BrandLIVE’s real-time trending topics and events will help media planners activate plans around social conversations and trending topics. The end result: better campaigns and brand engagement.
DigitasLBi and ShareThis will also give brands a way to measure the success of a campaign based on social engagement. By tracking shares before and after ad exposure, marketers will be able to see the change in social activity caused by the campaign and pinpoint the most effective strategies.
We are looking forward to working with DigitasLBi to help marketers get the most out of their social campaigns. Check back soon for more from DigitasLBi about the successes, challenges and opportunities they’re seeing in social engagement, BrandLIVE and the digital advertising world.
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