An article from Adweek discusses the rapid emergence of the digital advertising community’s newest format, native advertising. For some, the approach seems to cloud the line between what is advertising and what is editorial, and believe that consumers may not always be able to identify the difference. The Federal Trade Commission’s workshop today, Blurred Lines: Read more…
Festivities are officially in full swing as we approach the onset of this year’s holiday season. This means one thing for consumers: endless shopping and too many decisions. So how can retailers ensure that they’re targeting and effectively influencing their audience before the celebrations begin?
We took a deeper look into consumer’s online social activity in anticipation of planning and preparing, and discovered some notable insights. Marketers need to be strategic when engaging with shoppers, so they do not get lost amid the countless brands.
When should brands begin their reach? Early. 74% of sharing activity in the weeks leading up to Thanksgiving is deals, savings and coupon related. That number plummets significantly after the holidays.
Who should marketers be targeting? Mom’s may lead the way in sharing activity, but millennials are driving consumer’s decisions and are much more influential.
What type of content is being shared? Recipes are 2X more likely to be shared than coupons, and surprisingly there is more content for healthy recipes than turkey and dessert being shared.
What social platforms are consumers sharing on? Think outside the box, because we found that consumers are 72% more likely to share on Pinterest than Facebook and Twitter.
Take a look at all of the insights, and make sure to spend the holidays with your consumers this season!
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