Category Archives: Sharing Trends

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Audience Behavior Transcends TV Viewership

Every month, 46 million viewers in the U.S. generate 153 million social signals about TV shows. That’s 11% of all social activity across the entire web. It’s not all Red Wedding reaction videos and spoiler rants, either; viewers share reviews, recaps, and discuss plot points, contributing to meaningful conversations in a variety of ways. Earlier Read more…

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High Finance and the Sharing Economy

We typically don’t think of the finance vertical as a ripe environment for social media strategies; the consensus has often been that social technologies are vastly underutilized by financial services firms. However, the potential use cases for social technologies and the sharing economy in the financial marketplace are plentiful, ranging from relationship management to brand Read more…

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House of Cards fans: Did you binge over the weekend?

Undoubtedly, our country has been hit with unusually cold weather. According to my social feed over the weekend, connections stayed in and took to Netflix and got their fill of “House of Cards.” It wasn’t just my social feed that was filled with “House of Cards” sharing, in the past week, we saw [ShareThis] more Read more…

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And the Oscar Goes to…

We’ll have to wait until Sunday night to know for sure, but social media has given us some insight into who to pay close attention to at the 87th Academy Awards. It’s no surprise that Bradley Cooper, heartthrob and incredible actor, has been trending across social channels this week, most notably on Facebook, more than Read more…

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Share The Love

This Valentine’s Day what are you doing to #ShareTheLove? This holiday isn’t just for people in a relationship, and it’s not all hearts & balloons. This holiday is to celebrate the people you love in your life. Mindvalley is a culture oriented company that created an idea called Love Week. Vishen Lakhiani, founder of Mindvalley Read more…

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Patriots Win the Social Bowl

If you watched the game on Sunday you probably felt one of two emotions: triumphant elation or deep, crushing disappointment. Either way, the Big Game was an eventful day for fans and brands alike, generating more social activity than any other sporting event to date. Here’s how the game stacked up for sharers.

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Patriots Take an Early Win on Social

What happened last year? Mobile proved to be a major driver of timely engagement. In the week before and after an event, mobile devices drive 72% of total sharing – which is 33% higher than average. Within 24 hours of a major event, 85% of sharing activity occurs on mobile devices, 58% greater than average. Read more…

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Q4 2014 Consumer Sharing Trends Report

In July 2014, we released our Q2 Consumer Sharing Trends Report along with the key takeaway: mobile sharing growth continues. In our latest Q4 2014 Consumer Sharing Trends Report, we’ve found that mobile sharing grew even more in the second half of the year. Since January 2014, overall mobile device sharing activity increased 28%. Much Read more…

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2014 Sharing Year in Review

2014 was without a doubt an eventful year, and the social web has taught us a lot about all that’s happened. Whether it’s learning that mobile has officially gone from second screen to the screen, or that Kim Kardashian’s major assets actually have nothing on the Rosetta Comet Landing, social sharing has definitely given us Read more…

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A New Year, a New Week: Leveraging New Cycles to Engage with Audiences

To lose weight and get fit are perennially among the top goals people set for themselves, and are among the top New Year’s resolutions. However, as any gym-regular will tell you, fitness goals often fall by the wayside, despite an enthusiastic start in the new year – only 8% of people are successful in achieving Read more…