The video gaming industry, and its patrons, have come a long way since games first gained popularity with Atari in the early 1970s. What was once a very singular industry with a very singular audience has grown into a multi billion dollar market with multiple screens, multiple platforms and an extremely widespread consumer base. In fact, we’ve come to the point where game launches are actually rivaling movie launches for consumer attention.



1 in 6 TV Viewers Said to Share Content About Shows Online

Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from ShareThis.


Monitoring Multiple Files With Unix Tail May Not Work as You Expect

“tail -F” is commonly used to monitor files for updates. Here’s how tail can be used to monitor multiple files at once. $ tail -F file1 file2 The problem with the command above is that the text written to file1 and file2 might not be flushed to disk at new line boundaries. As a result, Read more…


Facebook and smartphones dominate this quarter’s 2015 Consumer Sharing Trends Report

Facebook strengthens its leadership position by changing the way it controls the volume and content for promotional posts in the News Feed. Effective January 2015, users see more stories from friends and Pages and less promotional content (An Update to News Feed: What it Means for Businesses). It’s likely that Facebook’s News Feed adjustment increased Read more…


Mad Game of Sunday

Big news over the weekend, Hillary is throwing her hat in the presidential race. As exciting as that my be, I refused to let the announcement take away from the overly anticipated return of Game of Thrones. I can only imagine that Sunday nights have gotten less stressful as Mad Men’s final season has returned Read more…

Justin Schuster Headshot

Shared Conversations with Justin Schuster

This month’s Shared Conversations is with Justin Schuster, VP of Marketing for LiveRamp, the data onboarding company that helps brands make their marketing more measurable and effective.  Right now, his primary focus is to make sure companies understand all of the great opportunities that exist when they connect their data to marketing platforms. He goes Read more…


Monitoring Large Scale Data Pipelines

ShareThis is growing rapidly!  In the last 4 years that I’ve worked here, we have grown from a one room company to a many room company.  We have also started getting all the typical fancy start-up perks: free food, fancy office, company outings, etc. Fun things happen when we create value, but there’s a cost Read more…


Pintent to Purchase

It’s long been accepted that social media is a valuable destination for consumers when they are on the path to purchase. Although there are strong social signals across networks, we have found that Pinterest signals are very strong indications of a potential purchase.