For years, Twitter and its rivals have been crowing about the power of social media to drive TV viewership.
Every month, 46 million viewers in the U.S. generate 153 million social signals about TV shows. That’s 11% of all social activity across the entire web. It’s not all Red Wedding reaction videos and spoiler rants, either; viewers share reviews, recaps, and discuss plot points, contributing to meaningful conversations in a variety of ways. Earlier this year, we took a dive into our data set to map out these behaviors and build a quantifiable link between social and viewership. (more…)