If you watched the game on Sunday you probably felt one of two emotions: triumphant elation or deep, crushing disappointment. Either way, the Big Game was an eventful day for fans and brands alike, generating more social activity than any other sporting event to date. Here’s how the game stacked up for sharers.
We typically don’t think of the finance vertical as a ripe environment for social media strategies; the consensus has often been that social technologies are vastly underutilized by financial services firms. However, the potential use cases for social technologies and the sharing economy in the financial marketplace are plentiful, ranging from relationship management to brand development to collaboration and communication within the enterprise. (more…)