It’s long been accepted that social media is a valuable destination for consumers when they are on the path to purchase. Although there are strong social signals across networks, we have found that Pinterest signals are very strong indications of a potential purchase.


Social Media Today


Overall, when compared to other social media sites, Pinterest users are more likely to purchase products from their most shared categories, reveals new data from ShareThis.


What’s The Real Value of an Online Share?

Social media and online marketing have increasingly become more important to marketers from brands of all sizes. Figuring out the value of all this social media sharing though, well that’s another story.


House of Cards fans: Did you binge over the weekend?

Undoubtedly, our country has been hit with unusually cold weather. According to my social feed over the weekend, connections stayed in and took to Netflix and got their fill of “House of Cards.” It wasn’t just my social feed that was filled with “House of Cards” sharing, in the past week, we saw [ShareThis] more Read more…


How Are Social Networks Used to Share Financial Content?

Some 32 million social network users generate roughly 68 million social actions related to finance on a monthly basis, according to a new study (embedded below) by social Web outfit ShareThis.


The Great Dress Debate

It took the world by storm yesterday and according to Ellen, the world is now divided into 2 people – #blueandblack or #whiteandgold. From this day on, the world will be divided into two people. Blue & black, or white & gold. — Ellen DeGeneres (@TheEllenShow) February 27, 2015 The dress saga started Read more…


Birdman Stole the Show

If you watched the Oscars last night, or read anything online, or talked to anyone this morning, you know that Birdman stole the show. Director Alejandro G. Inarritu claimed the famed Best Director and Best Picture award, and the movie, also know as The Unexpected Virtue of Ignorance, won Best Original Screenplay and Best Cinematography. Read more…


The Science of Messaging and Big Data

Recently, I attended the Data Science Innovation Summit in San Diego.   As a participant at such events in the past few years, I have seen an increase in the adoption of data-driven thinking across a variety of businesses.  These days you see more and more participants from a variety of industries, such as industrials Read more…