Every month, 46 million viewers in the U.S. generate 153 million social signals about TV shows. That’s 11% of all social activity across the entire web. It’s not all Red Wedding reaction videos and spoiler rants, either; viewers share reviews, recaps, and discuss plot points, contributing to meaningful conversations in a variety of ways. Earlier this year, we took a dive into our data set to map out these behaviors and build a quantifiable link between social and viewership. (more…)

ros

Global Data Science Conference

Our VP of Data Science Dr. Yan Qu recently presented at the Global Data Science Conference about our Return on A Share study. “The Conference allows practitioners to discuss data science through effective use of various data management techniques.” Return on a Share is a groundbreaking study that is the first to quantify the monetary Read more…

ShareThis-Blog-Featured

Monitoring Multiple Files With Unix Tail May Not Work as You Expect

“tail -F” is commonly used to monitor files for updates. Here’s how tail can be used to monitor multiple files at once. $ tail -F file1 file2 The problem with the command above is that the text written to file1 and file2 might not be flushed to disk at new line boundaries. As a result, Read more…

featured2

Audience Behavior Transcends TV Viewership

Every month, 46 million viewers in the U.S. generate 153 million social signals about TV shows. That’s 11% of all social activity across the entire web. It’s not all Red Wedding reaction videos and spoiler rants, either; viewers share reviews, recaps, and discuss plot points, contributing to meaningful conversations in a variety of ways. Earlier Read more…

CSTR_Featured

Facebook and smartphones dominate this quarter’s 2015 Consumer Sharing Trends Report

Facebook strengthens its leadership position by changing the way it controls the volume and content for promotional posts in the News Feed. Effective January 2015, users see more stories from friends and Pages and less promotional content (An Update to News Feed: What it Means for Businesses). It’s likely that Facebook’s News Feed adjustment increased Read more…

got2

Mad Game of Sunday

Big news over the weekend, Hillary is throwing her hat in the presidential race. As exciting as that my be, I refused to let the announcement take away from the overly anticipated return of Game of Thrones. I can only imagine that Sunday nights have gotten less stressful as Mad Men’s final season has returned Read more…

Justin Schuster Headshot

Shared Conversations with Justin Schuster

This month’s Shared Conversations is with Justin Schuster, VP of Marketing for LiveRamp, the data onboarding company that helps brands make their marketing more measurable and effective.  Right now, his primary focus is to make sure companies understand all of the great opportunities that exist when they connect their data to marketing platforms. He goes Read more…

ShareThis-Blog-Featured

Monitoring Large Scale Data Pipelines

ShareThis is growing rapidly!  In the last 4 years that I’ve worked here, we have grown from a one room company to a many room company.  We have also started getting all the typical fancy start-up perks: free food, fancy office, company outings, etc. Fun things happen when we create value, but there’s a cost Read more…