Q2 2014 Consumer Sharing Trends Report Reveals New Insights Into the Devices, Channels and Topics that Drive Social Sharing

The “Year of Mobile” has been upon the industry for some time now. Despite this, it seems that consumers still haven’t integrated mobile into their lives at the expected pace. However, the Q2 2014 Consumer Sharing Trends Report which we released today provides evidence that we haven’t been crying wolf; mobile stock is finally soaring. The rate at which consumers have adapted to mobile and social has been astonishing, and our report takes a look at the devices, channels, topics and demographics driving the mobile sharing revolution. We offer actionable insights to help marketers and publishers engage their audiences who are sharing on the go. (more…)

Emarketer

Pinning? Bet You’re Doing It on Mobile

eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year—and based on recent data, it’s likely that most of this activity will take place on mobile. According to Q2 2014 research by ShareThis, US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.

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Which Content Categories Are Being Shared on Which Social Networks?

Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1, when they first accounted for a majority of social sharing actions (sharing of website content such as articles, photos and videos via social networks).

WebProNews

Which Content Is Being Shared More On Which Networks

ShareThis has released results from its Q2 2014 Consumer Sharing Trends Report, looking at sharing behavior across social channels on desktop and mobile devices. It found that mobile sharing is “dramatically” outpacing desktop sharing with sharing from smartphones and tablets growing over 30% compared to a 5% decline in desktop sharing.

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Sharing On Twitter And Pinterest Leans Mostly Mobile

By now it’s clear that mobile and social have become more than a shotgun marriage. Findings from comScore last month showed that more than 70% of time spent in social media takes place on mobile devices (including tablets). And total mobile engagement on social is up 55% in the last year.

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Top Shares 7-8-2014

ftw.usatoday.com David Beckham ‘very disappointed’ Neymar can no longer compete in World Cup One of the most talked about players this year, Neymar Jr., will not continue to play in the World Cup after he fractured a bone in his back during the game against Colombia.   thedailybeast.com Obama Wants $3.7B for Immigration Crisis Tens Read more…

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Mobile Sharing Growth Continues with Pinterest and Twitter Leading the Way

Q2 2014 Consumer Sharing Trends Report Reveals New Insights Into the Devices, Channels and Topics that Drive Social Sharing The “Year of Mobile” has been upon the industry for some time now. Despite this, it seems that consumers still haven’t integrated mobile into their lives at the expected pace. However, the Q2 2014 Consumer Sharing Read more…

July 4th Recipes

Top Shares 7-3-2014

hollywoodreporter.com ‘Full House’ Cast Reunites for Uncle Joey’s Wedding The famous ‘Joey’ of the Tanner household married Melissa Bring, and had the whole household celebrate with him! ftw.usatoday.com Someone changed the Wikipedia entry U.S. Secretary of Defense to ‘Tim Howard’ After US goalkeeper Tim Howard’s amazing game on Tuesday, someone changed the Wikipedia page for Read more…

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Like it or Not, That Article You Shared May Inspire Your Friends to Buy

When was the last time you read a great article and couldn’t resist tweeting it? And how many times have you clicked on that irresistible headline that a friend shared? How about singing praises for your new iPad or asking your Facebook friends for advice on a big purchase? Turns out the content we share Read more…

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World Cup Top Shares

The World Cup has taken us all by storm with up to four separate matches per day. Major soccer fans are hyped and the rest of us are all too ready to hop on that bandwagon every four years. Bars are flooded for the games and workers across the nation are taking two hour lunches Read more…