Insight is the capacity to gain an accurate and deep intuitive understanding of a person or thing. Interestingly, this aligns very well with our ability to gain an accurate and deep understanding of people via their sharing data. Insight is one of our guiding principles and what highlights our success. Check out some of our latest news and research that demonstrates how we are using social data to bring insights to publishers, brands or any data-driven business.
January 15th, 2016
The Second Generation of Sharing
Social sharing is in the midst of an evolution from first-generation, simple widget-based sharing to platforms of social optimization tools for publishers to drive growth and engagement, leveraging the very basic human desire to share.
January 12, 2016
Modernizing an Icon
Embedded into the visual consciousness of hundred of millions of people, the ShareThis icon truly is iconic, and has been seen across the web and apps for almost a decade now. This is one reason why we chose to do a brand refresh, as opposed to an entire rebrand. Leveraging the brand-equity we have and strengthening our brand to emphasize what we’re passionate about—connection—allowed us to create a refreshed brand that exudes a more modern and elegant exterior while representing the latest stage in the evolution of our business.
November 10th, 2015
Five Rules for Socially Engaged Holiday Marketing
The holiday season is upon us and ShareThis has distilled five essential rules for reaching socially engaged consumers. Knowing what your consumers are talking about heading into the holidays with pre-holiday shopper insights can make all the difference.
July 16, 2015
Twitter, Reddit Drive More Gamer Engagement than Facebook
The company’s new study, which is based on 156 billion social signals related to video games throughout June of this year, shows that 27 percent of gamers share video gaming content on social. They are three times more active on Twitter and twice as active on Reddit, compared with the general population.
November 16th, 2015
Get on the Red Carpet with Entertainments Biggest Brands
Music performers and actors command a huge amount of our engagement and interest. Because of this, award shows drive a lot of social and cultural interest amongst all demos. But it’s important to know just when and where to reach your audience during the quick and short-lived spikes of engagement around award shows.
November 10th, 2015
Pre-Holiday Shopper Sentiments
This study analyzed hundreds of millions of consumer product related shares in the six months leading up to the holiday season. This research allows brands to tap into their audience’s most recent product sentiments and learn what they are saying about their shopping preferences.
July 15th, 2015
Are All Gamers Created Equal?
ShareThis observed online browsing & social patterns of 13M US people, collecting 156B social signals per month related to video games. Then, layered with 3rd-party segments, created a more enhanced view of video gamer’s social profiles.