If you use ShareThis tools to enable sharing features and collect data analytics on your website, below are the details of the privacy aspects.
Non-Personally Identifiable Information from Your Visitors
The data our tools collect on your website is non-personally identifiable information (Non-PII). We know how a particular browser or device interacts with your website; we do not know the person behind the browser or device. We know what you know about your visitors: where they came from (referring domain), the type of browser they are using, their IP address, a certain portion of items they’ve browsed online.
We may offer tools that provide analytics for your website, letting you better understand the visitors’ use and interactions. This information tells you how many people are sharing content from your website. We may also offer aggregate browsing data so you may infer the people most likely to share your content with their friends are, for example, soccer fans.
Personally Identifiable Information from Your Visitors
Your visitors can voluntarily register a social sharing account with ShareThis. They can email ShareThis with questions. In those instances, we use the personally identifiable information only to process the request. The analytics data or usage data is not tied to their personally identifiable information (PII).
To protect your visitors, we ask that you not pass any data that could be used or recognized as PII. We promote Google’s best practices to avoid sending PII found at this link. These recommendations include form implementation (use POST rather than GET), URL schemes, links in emails, and keywords for targeting purposes. Please review these and put into practice on your site.
No Children under 13
Data Also Used for Advertising
We help advertisers find consumers who are likely to be interested in their products or services based on what their browsers or devices share online. This is how we support our business with a service that is free to you and consumers. In some cases, this may involve your visitors receiving a cookie from an advertising partner. They can manage their preferences at AboutAds.info.
Your Visitors Can Opt Out of Interest-Based Advertising
Visitors can easily choose to opt out of ShareThis data collection for interest-based advertising at any time by going here. This prevents them seeing ads based on data collected by ShareThis. It will not prevent them from seeing ads as they browse online; it only prevents ads based on data collected by ShareThis.
Privacy Notice You Need to Give to Your Visitors
“We may allow third-party companies, including ad networks, to serve advertisements, providing other advertising services and/or collect certain information when you visit our website. Third-party companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this website in order to provide advertisements about goods and services likely to be of interest to you. To learn more about Interest-Based Advertising or to opt-out of this type of advertising, you can visit AboutAds.info/choices or www.networkadvertising.org/choices/.”
Member of Self-Regulatory Programs Focused on Privacy, Notification, and Choice
The advertising technology industry has created standards to ensure that consumers can see how their data is being collected and choose what they share. We are members of the two industry organizations that protects consumer privacy – the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). We are committed to adherence with their privacy standards. You can learn more by visiting AboutAds.info or NetworkAdvertisingInitiative.org.