USA Today Sports had an audacious plan. The company set out to convince the market that what was once a disruptive print brand thirty-two years ago is now a digital leader. What could have easily been seen as a vast and perhaps quixotic undertaking was in reality a very natural evolution. (more…)

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2015: The Year We Make Data Personal

Over the past decade we have witnessed an internet revolution, complete with cross device capabilities, social media platforms and exponential amounts of data resulting from these interactions. The next chapter in this digital story is brands and publishers understanding how to make that data actionable, and create real value for their customers. In 2014 we Read more…

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Shared Conversations with Greg Isenberg

This month’s Shared Conversations is with Greg Isenberg, Founder and CEO of 5by, recently acquired by StumbleUpon. Greg first got the idea for 5by, a personalized video curation app, from his own personal experience of being inundated with low quality video content and wanting to be able to seamlessly find the videos that interested him. Read more…

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ShareThis Looks at Dark Social

‘Dark Social’ has been a buzz word in the industry lately as well as a major problem for publishers. The term, coined by Alexis Madrigal, a senior editor at The Atlantic, back in 2012, refers to the referral traffic to publisher sites that is likely coming from social sources yet lacks explicit source attribution. In Read more…

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Taylor Swift Steals the Victoria’s Secret Fashion Show

Move over Angels! Taylor Swift was the real angel last night at the Victoria’s Secret runway show. It’s no secret her performances were eye catching and her tall and slender model’s physique definitely didn’t hurt. Swift was the most talked about celeb last night, outsharing Karlie Kloss, the most talked about angel from last night, Read more…

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Datalogix Acquisition?

According to a recent article, Datalogix, a consumer data collection company of both online and offline data, is actively pursuing a sale of its business. Nielsen is considered the most likely buyer. Steve Hasker, global head of Nielsen, has expressed the company’s interest in tapping into additional data sets that would provide richer audience data. Read more…

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Cyber December and the Year of Mobile

It wasn’t long ago when Black Friday and Cyber Monday were the two busiest days for retailers and brands alike. However, with the changing landscape of consumer buying habits along with the increasing competition among brands to engage with and entice consumers, what was once a single weekend of frenzied shopping is turning into an Read more…

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Case Study: How For The Win Used ShareThis APIs to Grow Engagement

USA Today Sports had an audacious plan. The company set out to convince the market that what was once a disruptive print brand thirty-two years ago is now a digital leader. What could have easily been seen as a vast and perhaps quixotic undertaking was in reality a very natural evolution.

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ShareThis December Update

At ShareThis, we’re dedicated in providing you with a social solution that will help your users stay engaged no matter which device they are using. Sharing from smartphones and tablets grew more than 30% from Q1 to Q2 2014. To help our publishers capitalize on this trend, we are initiating the first release of our Read more…

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For travelers, sharing is a critical component of research and planning.

Travel, particularly around the holiday season, tends to drive a lot of positive engagement across social networks. We tend to share what we’re most passionate about, and traveling contributes significantly to our perspective, fulfillment, and personal identity – it makes sense that we would want to share about these experiences with our friends and family. Read more…

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Travel Planners Migrate to Mobile

Travel research hasn’t tipped toward mobile—though it’s close—but there’s one area where tablets and smartphones win among travel fans: content sharing.