The video gaming industry, and its patrons, have come a long way since games first gained popularity with Atari in the early 1970s. What was once a very singular industry with a very singular audience has grown into a multi billion dollar market with multiple screens, multiple platforms and an extremely widespread consumer base. In fact, we’ve come to the point where game launches are actually rivaling movie launches for consumer attention.

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Are All Gamers Created Equal?

The video gaming industry, and its patrons, have come a long way since games first gained popularity with Atari in the early 1970s. What was once a very singular industry with a very singular audience has grown into a multi billion dollar market with multiple screens, multiple platforms and an extremely widespread consumer base. In Read more…

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ShareThis Sales Exec Named Salesperson of the Year!

We are super excited to announce that ShareThis West’s Director of Sales, Michael Kirschenbaum, was awarded ThinkLA’s Salesperson of the Year! This honor was given based on Mike’s steadfast enthusiasm for helping brands and marketers connect with their target consumers. He is a leader both internally for his colleagues at ShareThis and externally in the Read more…

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How Can We Move To High Predictability Ad Serving?

When you’re an Olympic sprinter, the only thing that matters is speed. But when you’re an online advertiser, you need more than just speed to beat the competition. For the past couple of years, online advertisers have focused on low latency as a goal. The basic idea is relatively simple: The faster you get your Read more…

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Real-Time Applications at Terabyte Scale

I had the opportunity to speak at the Big Data Innovation Summit in San Jose this past week. I was able to review in depth how ShareThis analyzes terabytes of real-time data for down-stream applications. Real-time is an important aspect of the ShareThis business because our studies have shown that interest begins to decay from Read more…

Marketing Land

Report: Facebook Pulls In 84% Of Social Shares For Publishers

There’s no shortage of measures that show Facebook’s dominance of the social media landscape, but here’s another significant one. More than eight of every 10 shares from publishers’ websites are on Facebook, according to a report released this week by ShareThis.

Emarketer

Facebook’s Where It’s at for Political Digital Millennials

Announcements of 2016 presidential bids have been filtering in for several months, and Facebook may be just the place for candidates to connect with millennials, based on recent research by GfK for Harvard University Institute of Politics.

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12 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of the more intriguing numbers we’ve recently come across:

ClickZ

TV Becomes Major Driver of Social Activity [Study]

A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant?

WebProNews

New Facebook Feature Should Increase Link Sharing

Facebook is testing a new feature that could (and should) lead to mobile users sharing more links, which in turn, should increase Facebook’s lead as the social media referral traffic king.