It’s long been accepted that social media is a valuable destination for consumers when they are on the path to purchase. Although there are strong social signals across networks, we have found that Pinterest signals are very strong indications of a potential purchase.

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Pintent to Purchase

It’s long been accepted that social media is a valuable destination for consumers when they are on the path to purchase. Although there are strong social signals across networks, we have found that Pinterest signals are very strong indications of a potential purchase.

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72 Hours of Digital Media Spring Break

SXSW is probably the most unique intersection of industries I can think of and just when I think it can’t possibly go any bigger, I’m proven dead wrong. Not only has it been a place where behemoth start-ups blew up, but now it has become a tech/music/entertainment playground digital medias nerds like myself full of Read more…

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We’re going to SXSW

Are you headed down to Austin, TX for SXSW? Make sure to keep an eye for our awesome team heading down. We have a crew of 6 repping ShareThis so if you see these happy faces make sure to say hi. This is our fifth time taking over Austin and we’ve got some insider tips below. Read more…

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Asynchronous, high performance event logging at ShareThis

If you’ve worked on or with real-time, you probably had to deal with event logging. At ShareThis, we’re all about real-time – we gather social signals as they happen, apply business logic to these signals, and finally transform these signals into complex ad-targeting rules. In this post we will cover the event logging at scale Read more…

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High Finance and the Sharing Economy

We typically don’t think of the finance vertical as a ripe environment for social media strategies; the consensus has often been that social technologies are vastly underutilized by financial services firms. However, the potential use cases for social technologies and the sharing economy in the financial marketplace are plentiful, ranging from relationship management to brand Read more…

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House of Cards fans: Did you binge over the weekend?

Undoubtedly, our country has been hit with unusually cold weather. According to my social feed over the weekend, connections stayed in and took to Netflix and got their fill of “House of Cards.” It wasn’t just my social feed that was filled with “House of Cards” sharing, in the past week, we saw [ShareThis] more Read more…

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The Great Dress Debate

It took the world by storm yesterday and according to Ellen, the world is now divided into 2 people – #blueandblack or #whiteandgold. From this day on, the world will be divided into two people. Blue & black, or white & gold. http://t.co/xJeR7GldwP pic.twitter.com/i6BwVzPzSZ — Ellen DeGeneres (@TheEllenShow) February 27, 2015 The dress saga started Read more…

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Birdman Stole the Show

If you watched the Oscars last night, or read anything online, or talked to anyone this morning, you know that Birdman stole the show. Director Alejandro G. Inarritu claimed the famed Best Director and Best Picture award, and the movie, also know as The Unexpected Virtue of Ignorance, won Best Original Screenplay and Best Cinematography. Read more…

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The Science of Messaging and Big Data

Recently, I attended the Data Science Innovation Summit in San Diego.   As a participant at such events in the past few years, I have seen an increase in the adoption of data-driven thinking across a variety of businesses.  These days you see more and more participants from a variety of industries, such as industrials Read more…

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Trending Now: NYFW

It may be freezing cold in New York, but it’s getting hot on those runways. As New York Fashion Week comes to a close we looked at what was trending in our network and NYFW featured it all – socialites & designers, parties & feuds and of course – Kanye. One of the leading ladies Read more…