Shares surrounding events are 5x more likely to draw clickbacks within 24 hours. That’s a huge opportunity for marketers considering RTM strategies. Connecting with the right audiences at the right time allows marketers to tap into major swells in social engagement. But as we’ve found, RTM isn’t a “set it and forget it” affair. Sharing patterns around certain events can’t be predicted any more than the events themselves can be predicted. That’s why it’s especially important to rope in audience segmentation and media delivery with your RTM strategies, not just messaging.

(more…)

Teal Newland StumbleUpon

Shared Conversations Series with Teal Newland

Teal Newland, long-time digital industry vet and VP of Revenue, Marketing, and Partnerships at StumbleUpon, is this month’s thought leader in our Shared Conversations series. She is responsible for generating revenue through their digital advertising products and oversees major media partnerships with publishers and brands. She also manages StumbleUpon’s consumer and trade marketing teams based Read more…

ShareThis mobile solutions

Ebola Tragedy is Sweeping the Web

Last week, we released the Consumer Sharing Trends report for Q3 talking about the importance of RTM strategies in connecting with the right audiences at the right time.  We analyzed sharing patterns around some of this quarter’s most notable events and shed light on different ways marketers can layer social data into their RTM strategies. Read more…

ShareThis mobile solutions

H2O Platform Workshop

The engineering team at ShareThis met on Wednesday for a hands-on H2O workshop. During the workshop, I introduced the world’s fastest in-memory open source H2O platform for machine learning and predictive analytics. This was valuable because the team is now able to: 1) Get familiar with important features of the H2O platform versus other open Read more…

1 (6)

Consumers reach Peak Engagement within 24 Hours of an Event

Shares surrounding events are 5x more likely to draw clickbacks within 24 hours. That’s a huge opportunity for marketers considering RTM strategies. Connecting with the right audiences at the right time allows marketers to tap into major swells in social engagement. But as we’ve found, RTM isn’t a “set it and forget it” affair. Sharing Read more…

Miley_Lookalike_Featured

Top Shares 10-10-2014

ftw.usatoday.com Former Oklahoma coach Barry Switzer admits he covered up minor charges against players It’s been a tough couple of months in the media for college and professional football leagues. Apparently when it rains it pours, because many more indiscretions by players that have been covered up are coming to light. Barry Switzer, coach of Read more…

ClickZ

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

Consumer engagement (particularly from the highly coveted Millennial demographic) on social platforms like Facebook, Twitter, and Reddit reaches its peak within 24 hours of major events, according to ShareThis, so marketers need to be prepared to act fast to capitalize on the opportu

ShareThis mobile solutions

QuickeeCam

One of the most exciting things about working with our API users is seeing the creative applications of our APIs that we couldn’t have imagined. One such example is QuickeeCam. QuickeeCam provides digital, fully branded photo booths for trade shows and events. Exibitors and brands can use these photo booths to engage with attendees at the Read more…

marketing_charts_logo

Which Content Categories Are Being Shared on Which Devices?

How do consumers share various categories of content – such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to MarketingCharts by ShareThis to accompany its latest quarterly report provides a fuller picture of social sharing by revealing the devices that are preferred for a number of different categories.

ZDNet_Logo

Facebook dominates social channel sharing : report

ShareThis has released its quarterly report detailing how consumers propagate information after notable events have occurred. The report looked at events from July to September 2014 and finds that, contrary to expectations, Twitter is not the dominant channel for sharing information over time.

ContentStrategist

5 Tips for Creating Engaging Social Content Around Big Events

Brands love to insert themselves in conversations about hot topics, taking advantage of broadcast events, viral trends, and buzz-worthy news. Sometimes, it works out great. Other times… not so much. Most of the time, the difference between success and failure is planning. While engaging audiences in real time does involve making some impromptu decisions, there are ways to prepare and strategize for creating social content around major events.