It’s long been accepted that social media is a valuable destination for consumers when they are on the path to purchase. Although there are strong social signals across networks, we have found that Pinterest signals are very strong indications of a potential purchase.

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Facebook and smartphones dominate this quarter’s 2015 Consumer Sharing Trends Report

Facebook strengthens its leadership position by changing the way it controls the volume and content for promotional posts in the News Feed. Effective January 2015, users see more stories from friends and Pages and less promotional content (An Update to News Feed: What it Means for Businesses). It’s likely that Facebook’s News Feed adjustment increased Read more…

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Mad Game of Sunday

Big news over the weekend, Hillary is throwing her hat in the presidential race. As exciting as that my be, I refused to let the announcement take away from the overly anticipated return of Game of Thrones. I can only imagine that Sunday nights have gotten less stressful as Mad Men’s final season has returned Read more…

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Shared Conversations with Justin Schuster

This month’s Shared Conversations is with Justin Schuster, VP of Marketing for LiveRamp, the data onboarding company that helps brands make their marketing more measurable and effective.  Right now, his primary focus is to make sure companies understand all of the great opportunities that exist when they connect their data to marketing platforms. He goes Read more…

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Monitoring Large Scale Data Pipelines

ShareThis is growing rapidly!  In the last 4 years that I’ve worked here, we have grown from a one room company to a many room company.  We have also started getting all the typical fancy start-up perks: free food, fancy office, company outings, etc. Fun things happen when we create value, but there’s a cost Read more…

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Pintent to Purchase

It’s long been accepted that social media is a valuable destination for consumers when they are on the path to purchase. Although there are strong social signals across networks, we have found that Pinterest signals are very strong indications of a potential purchase.

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72 Hours of Digital Media Spring Break

SXSW is probably the most unique intersection of industries I can think of and just when I think it can’t possibly go any bigger, I’m proven dead wrong. Not only has it been a place where behemoth start-ups blew up, but now it has become a tech/music/entertainment playground digital medias nerds like myself full of Read more…

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We’re going to SXSW

Are you headed down to Austin, TX for SXSW? Make sure to keep an eye for our awesome team heading down. We have a crew of 6 repping ShareThis so if you see these happy faces make sure to say hi. This is our fifth time taking over Austin and we’ve got some insider tips below. Read more…

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Asynchronous, high performance event logging at ShareThis

If you’ve worked on or with real-time, you probably had to deal with event logging. At ShareThis, we’re all about real-time – we gather social signals as they happen, apply business logic to these signals, and finally transform these signals into complex ad-targeting rules. In this post we will cover the event logging at scale Read more…