Q2 2014 Consumer Sharing Trends Report Reveals New Insights Into the Devices, Channels and Topics that Drive Social Sharing

The “Year of Mobile” has been upon the industry for some time now. Despite this, it seems that consumers still haven’t integrated mobile into their lives at the expected pace. However, the Q2 2014 Consumer Sharing Trends Report which we released today provides evidence that we haven’t been crying wolf; mobile stock is finally soaring. The rate at which consumers have adapted to mobile and social has been astonishing, and our report takes a look at the devices, channels, topics and demographics driving the mobile sharing revolution. We offer actionable insights to help marketers and publishers engage their audiences who are sharing on the go. (more…)

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Top Shares 9-17-2014

money.cnn.com Anheuser-Busch criticizes NFL: ‘We are not satisfied’ In the wake of the recent Ray Rice and Adrian Peterson domestic violence incidents it was only a matter of time before an NFL sponsor spoke out against how the league has been handling these situations. And this wasn’t just any brand sponsor, it was Anheuser-Busch — Read more…

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Drinking H2O for Data Scientists

Those of us who have been working in the machine-learning field understand the pain of training a large-scale machine-learning (ML) algorithm using big data. In the past, I have tried a few popular tools such as Apache Mahout, Vowpal Wabbit, and parallel R packages such as RMR. Speaking from my own experience, installing or using those Read more…

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Summer Music Festival Recap

Music festivals – essentially a hotbed of millennials with disposable income – have become prime ad spots for brands to hone in on their favorite demographic. We looked at online engagement surrounding some of the most popular summer music festivals from April to August and found that the majority of content shared was actually about Read more…

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Apple’s Week in Review

It’s been an exciting few weeks for Apple. Rumors have been circulating for months about an updated iPhone, a new operating system and an ‘Apple Watch’ and, on Tuesday, the big guys finally dished the dirt at their keynote presentation in Cupertino.  The Internet exploded with buzz reaching nearly 40,000 shares the moment Tim Cook Read more…

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Wearable Health

Apple’s next highly anticipated product launch is tomorrow, 9/9, and I think many Apple fans are expecting a new wearable product that may potentially reshape the market. Let’s not talk about how transformative this new product might be, but instead how this product creates a new category that is making a big impact on people’s Read more…

Joan Rivers

Top Shares 9-5-2014

etonline.com Late Night Hosts Remember Joan Rivers   thebiglead.com Richard Sherman Confronts Aaron Rodgers: ‘You avoided me, didn’t you?’ hollywoodreporter.com Charlie Hunnam, Margot Robbie Eyed For ‘The Mountain Between Us’   ftw.usatoday.com Fox’s Pam Oliver was ‘humiliated’ at being replaced by Erin Andrews   money.cnn.com Will there be an iPhone 5S-C  

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Shared Conversations Series

For this month’s edition of our Shared Conversations series we interviewed Randall Beard, Global Head of Advertiser Solutions at Nielsen. The mission of the business unit is very simple, to work with advertiser and agency clients to help them dramatically improve the effectiveness of their advertising and media plans. Randall delves into innovative ad strategies Read more…

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Imagine All the People…Sharing For Today

You may say I’m a dreamer, but if you think about it, it wasn’t all that long ago email was a new phenomenon – fundamentally altering the way we communicate with each other. And it seems like just yesterday social networks like Facebook and Twitter came along to change the way we find, consume and Read more…

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Earthquake shakes up Napa Valley and Social Media

The earthquake that rocked Napa Valley on Sunday also rocked social media, from coast to coast. We saw a major spike in sharing on the day of the earthquake, there were more than 50,000 total social events, 10X more social interactions related to earthquakes than normal. This was the strongest earthquake to hit the Bay Read more…

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Top Shares 8-26-2014

ftw.usatoday.com Billy Crystal opens Emmy’s tribute to Robin Williams with hilarious anecdote about 1989 Mets game Billy Crystal, long time friend and fellow comedian of Robin Williams, made a beautiful tribute to the recently passed actor at the 2014 Emmy Awards last night. He recalled a time when him and Robin sat in the Shea Read more…