Shares surrounding events are 5x more likely to draw clickbacks within 24 hours. That’s a huge opportunity for marketers considering RTM strategies. Connecting with the right audiences at the right time allows marketers to tap into major swells in social engagement. But as we’ve found, RTM isn’t a “set it and forget it” affair. Sharing patterns around certain events can’t be predicted any more than the events themselves can be predicted. That’s why it’s especially important to rope in audience segmentation and media delivery with your RTM strategies, not just messaging.

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ShareThis mobile solutions

Social Engagement Mirrors Market Volatility

With volatility in the market picking up over the last few weeks, ShareThis looked at sharing behavior as it pertains to financial conversation. Would spikes in the stock market parallel spikes in social engagement? By looking at keywords and conversations that pertain to market volatility, CBOE, volatility index, and the Dow Jones Indices, we were Read more…

ShareThis mobile solutions

Using Real-Time to Maximum Advantage

In the industry there is a lot of talk about Real Time Marketing (RTM) one of the latest trends in digital advertising.  To date, a lot of this buzz has focused on its use in viral marketing.  We’ve all heard of the Oreo tweet and similar incarnations, and it’s hard not be impressed by the Read more…

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Top Shares 10-24-2014

ftw.usatoday.com Peyton Manning rips Denver’s ‘disrespectful’ scoreboard operator After having just beat the NFL’s all-time passing touchdown record, Denver Bronco’s quarterback Peyton Manning made it well known in a press conference that he is not happy with the team’s scoreboard operator. Calling his actions ‘disrespectful,’ I think we may be seeing some changes in the Read more…

Teal Newland StumbleUpon

Shared Conversations Series with Teal Newland

Teal Newland, long-time digital industry vet and VP of Revenue, Marketing, and Partnerships at StumbleUpon, is this month’s thought leader in our Shared Conversations series. She is responsible for generating revenue through their digital advertising products and oversees major media partnerships with publishers and brands. She also manages StumbleUpon’s consumer and trade marketing teams based Read more…

ShareThis mobile solutions

Ebola Tragedy is Sweeping the Web

Last week, we released the Consumer Sharing Trends report for Q3 talking about the importance of RTM strategies in connecting with the right audiences at the right time.  We analyzed sharing patterns around some of this quarter’s most notable events and shed light on different ways marketers can layer social data into their RTM strategies. Read more…

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ShareThis Drills Down On Social Buzz Around Big Events

It’s no surprise that people share on social media around big events. But a new study takes a deeper look at who shares what when, how and where. Palo Alto, Calif.-based social media platform ShareThis has released its Q3 snapshot of sharing trends across 450 million unique users, 2.5 million sites and apps, over 120 channels and both desktop and mobile devices.

Emarketer

Millennials’ Social Shares Don’t Stop with the Post

When millennials see interesting content, they’re more likely than the general population to share it with their social networks. According to a June 2014 study by ShareThis, 25% of US millennial internet users shared digital content via social, with an average four shares per week—3.6 times and 2.1 times more than the total online population, respectively.