Every month, 46 million viewers in the U.S. generate 153 million social signals about TV shows. That’s 11% of all social activity across the entire web. It’s not all Red Wedding reaction videos and spoiler rants, either; viewers share reviews, recaps, and discuss plot points, contributing to meaningful conversations in a variety of ways. Earlier this year, we took a dive into our data set to map out these behaviors and build a quantifiable link between social and viewership. (more…)

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How Can We Move To High Predictability Ad Serving?

When you’re an Olympic sprinter, the only thing that matters is speed. But when you’re an online advertiser, you need more than just speed to beat the competition. For the past couple of years, online advertisers have focused on low latency as a goal. The basic idea is relatively simple: The faster you get your Read more…

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Real-Time Applications at Terabyte Scale

I had the opportunity to speak at the Big Data Innovation Summit in San Jose this past week. I was able to review in depth how ShareThis analyzes terabytes of real-time data for down-stream applications. Real-time is an important aspect of the ShareThis business because our studies have shown that interest begins to decay from Read more…

Marketing Land

Report: Facebook Pulls In 84% Of Social Shares For Publishers

There’s no shortage of measures that show Facebook’s dominance of the social media landscape, but here’s another significant one. More than eight of every 10 shares from publishers’ websites are on Facebook, according to a report released this week by ShareThis.

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Facebook’s Where It’s at for Political Digital Millennials

Announcements of 2016 presidential bids have been filtering in for several months, and Facebook may be just the place for candidates to connect with millennials, based on recent research by GfK for Harvard University Institute of Politics.

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12 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of the more intriguing numbers we’ve recently come across:

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TV Becomes Major Driver of Social Activity [Study]

A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant?

WebProNews

New Facebook Feature Should Increase Link Sharing

Facebook is testing a new feature that could (and should) lead to mobile users sharing more links, which in turn, should increase Facebook’s lead as the social media referral traffic king.

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1 in 6 TV Viewers Said to Share Content About Shows Online

Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from ShareThis.