Think the only way to promote your YouTube channel is via paid ads and otherwise premium methods? This is one time you’re going to love being wrong. The truth is,…
Read More
Newsletters are a cornerstone of any email marketing effort and yet, they’re so easy to get wrong. It’s not surprising: There is no one, definitive how-to manual for writing, designing,…
The name ‘social listening’ might be a slightly misleading. Because, while “listening” implies passive activity, social listening is a very active, very proactive, very strategic kind of deal. Indeed, social listening…
Twitter impressions – you’ve heard of them, you know basically what they are, but you’re not quite sure of why they’re important, or even how they differ from reach and…
Facebook is a virtual goldmine when it comes to reaching new audiences and engaging potential customers. The problem? Everybody knows it, and that means an increasingly saturated space where brands…
If you take your career in social seriously, then you cannot be without a solid social media proposal – the components and templates you need, for each and every prospect…
By now, you should know the bottom line: if you are operating in the EU, or have EU/EEA visitors to your site, you should be taking steps to become GDPR…
Hey there, marketer! A few quick questions for you: Are you using Twitter hashtags correctly? Are you using them to your best advantage? Are you using them at all? If…
When Instagram verification badges started cropping up, users wondered how to score one for themselves. Unfortunately, there was no clear process for applying for verification. In fact, the process for…
The social media melee is a busy world and one that can be tough to manage, even if it’s your full-time job. You need help. Or at least tools. Lots…
in California