Question of the day: Do your customers/clients know what makes your brand shine – and what makes you outshine the competition? Behold, the value proposition, also known as the unique value…
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While Google is still the search engine of choice for most people – with 92.46% market share among search engines, according to StatCounter – Facebook holds its ground when it…
There’s a lot to think about when it comes to planning your social media marketing campaigns. From tapping into the latest social media trends, to knowing how Instagram’s demographics align…
Whether you’re wondering what you had to say about a particular subject back in the day or wanting to clean up your Twitter history (removing any, ahem, embarrassing tweets you…
Instagram is one of the most popular social media platforms today, with one billion monthly active users – and more than 500 million users logging in daily. Naturally, marketers and…
Ah, the all-important Instagram bio. If you’re saying, “Wait, what?”, then you’re not alone. In the predominantly visual medium of Instagram, the text-based bio is easy to ignore. But first,…
A long time ago in a galaxy far, far away… there was no Instagram video. But then, in 2013, the platform launched its first video capabilities. Two years later, video…
If you’re looking to get more followers, engage the ones you already have, and grow your brand, you’re probably also looking to run an Instagram contest. Excellent but, also, stop…
There’s no denying it: this is the visual age. Videos, photos, infographics, GIFs, screencasts, online presentations – these are the new way to communicate. This is what your audience craves….
We’ve all heard the horror stories: People lose their jobs over past tweets. Journalists scrub their accounts. Celebrities fall from grace. It doesn’t matter if you’re verified on Twitter or…
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