New year, new you – right? Well, if that new you involves a refresh (or launch) of your Twitter marketing strategy, then you’ll want to start with the absolute building blocks: the…
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Instagram is a very visual medium, so you’d be forgiven (kind of) for thinking that all you need are excellent images. But, in reality, your Instagram marketing strategy is a…
Whether you’re a social rookie or a social expert, you should know that social media isn’t something you can set and walk away from: It takes constant effort, constant love,…
It’s no secret that mobile is the platform of modern marketing. This is where your customers live and play. This is where they make their purchasing decisions. And, increasingly, this is…
If you’re keeping up with the most insightful social media blogs and marketing podcasts, then you’ve probably heard that Snapchat is one of the most popular social media platforms for businesses…
You won your social media proposal. You’re feeling the pressure. And now, your anxiety has kicked into high gear…because it’s time for a social media audit. Let’s face it: “audit” is…
Ah, the Facebook cover photo. Your personal billboard. Your first impression. Your chance to shine. There have been many changes and updates to Facebook cover photos – psst! check out…
Think the only way to promote your YouTube channel is via paid ads and otherwise premium methods? This is one time you’re going to love being wrong. The truth is,…
Newsletters are a cornerstone of any email marketing effort and yet, they’re so easy to get wrong. It’s not surprising: There is no one, definitive how-to manual for writing, designing,…
The name ‘social listening’ might be a slightly misleading. Because, while “listening” implies passive activity, social listening is a very active, very proactive, very strategic kind of deal. Indeed, social listening…
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