Welcome to the Facebook Marketing Strategy series in which we share the best practices for how to use Facebook for business! This is part 13 of the series.
- Part 1: How to craft effective Facebook intro copy
- Part 2: The secret to designing click-worthy Facebook Ads
- Part 3: 5 tips for A/B testing your Facebook posts
- Part 4: How to craft killer Facebook headlines that leave readers wanting more
- Part 5: How to pick the right image for your Facebook post
- Part 6: 5 ways to increase your Facebook engagement
- Part 7: 4 ways to use Facebook’s algorithm to your advantage
- Part 8: 7 next-level Facebook marketing tactics to increase your readership
- Part 9: 6 Copywriting Tips to Drive More Facebook Shares
- Part 10: The best ad types for B2B Facebook Advertising
- Part 11: How to promote your business on Facebook with Messenger Ads
- Part 12: The winners and losers of Facebook’s News Feed changes in 2018
Thanks to the new Facebook algorithm, publishers and brands have to work harder and smarter to get their content viewed on the platform. Many of them are wondering: “How can I boost my FB page without paying?” or “What are the top strategies for how to get followers on Facebook?”
Established publishers and brands usually have a full-time production staff or relationships with top celebrities to create amazing content and eye-catching campaigns. But if you’re not one of them, don’t fret — we’ll share some timeproof strategies that have helped many companies increase their visibility, engagement, and social following on Facebook.
Table of Contents
1. How to Get Followers on Facebook by Creating Content Around Trending Topics
An easy way to increase engagement on Facebook is to publish posts, blogs, videos, and other types of content that discuss popular topics. There are plenty of free tools that you can use to find trending topics: Facebook Trending, BuzzFeed Trending, and BuzzSumo — just to name a few. Monitor these platforms regularly and move fast, since what’s trending today can easily turn outdated tomorrow.
To jump on the St. Patrick’s Day bandwagon that generates social media attention every year, Dove created a graphic showing a rainbow made of its chocolates with different colored wrappers. The photo was a simple, creative, and fun way to insert their brand into the St. Paddy’s Day conversation.
Think of hashtags as the connective tissue that holds the whole body of social media conversations together. When you use them, you’re essentially connecting your posts to other relevant posts to create a clear, easy pathway to your page. Don’t go crazy with using hashtags, though – limit each post to a few or you might turn off readers. Try tools like Hashatit, Hashtagify, and Keyhole.
Take a page from CreditRepair.com’s book: When the brand recognized social media’s obsession with motivational quotes, it took #motivationmonday to a new level by creating a custom quote graphic from Apple legend Steve Jobs. The company also added its logo to the graphic to boost brand recognition.
3. Download the Facebook Follow Button
You can make it easy for Facebook users to connect with your page by downloading and installing the Facebook Follow Button. It takes the guesswork out of connecting to your page, showing them upfront that you have a Facebook presence and eliminating the user’s need to search for your brand on his/her own. When Facebook users want to follow you, all they need to do is click on the Facebook Follow Button.
It takes only two steps to configure and install the button on your site. Just add your Facebook account URL, customize the design of your button, and you’re ready to go!
4. Host Contests and Giveaways on Facebook
Let’s be honest: everyone loves free stuff — it is a great strategy to increase followers on Facebook, especially if you’re a retailer. By hosting a contest or giveaway for one of your upcoming products or product lines, you can attract more Facebook users and potential customers. If you don’t sell items, try partnering with companies that do for a one-two punch.
Cookware company Williams Sonoma saw an opportunity to gain some engagement and activity by promoting the Feast Portland food festival. To garner attention for its brand, the company hosted a contest to win tickets to a popular food festival and a 10-piece set of its cookware.
5. Post Facebook Videos
More than 8 billion videos and 100 million hours of video are consumed on Facebook every day. Get your brand in the game by making your own videos to draw users in. Make sure to keep consistent branding style and tone so that they’re more recognizable to visitors as your social media presence grows. If this strategy is out of your budget or resources, you can still start smaller by reposting popular, interesting, and helpful videos from reputable sources.
To generate interest for its new Untouchable 3 “Elite” sneaker model, Nike created a short video starring Saquon Barkley, the Penn State running back and one of the top upcoming NFL draft picks. The video drove a lot of engagement with Nike’s iconic storytelling full of drama, intrigue, and inspiration.
More Facebook Page Followers Are Within Arm’s Reach
As shown above, the core concepts of gaining more Facebook page followers is to keep a consistent brand presence, engage with your audience, and appeal to their needs and interests. Start incorporating these tips into your daily posting strategy to see immediate results. The longer you stick with these tips and the more you integrate them into your overall social media strategy, the better your results will be.
If you haven’t already, take 5 minutes to install our Facebook Follow Button, then sit back and watch your Facebook following grow overnight!