Today, we announced the launch of Social A/B testing, a free tool that allows publishers to test and optimize their content on Facebook, as well as Viral Notifications, an alerting system that flags when content is going viral.

With just a single piece of code, publishers have access to market-leading tools that increase reader engagement and enable publishers to better optimize their content.

“Anyone who’s serious about optimizing content for Facebook should be using Social A/B,” says Jamie Mottram, Sr. Director of Social Content & Strategy for the USA TODAY Network. “We’ve seen an average 25% uplift for our link and native video posts when testing content from For The Win and other properties.”

ShareThis pioneered sharing tools for the market and continues to focus on delivering free solutions that publishers need to identify, reach, and engage their readers. For more details on how we empower millions of publishers to increase engagement, build audiences, and drive revenue, please check out: